Vision Pro · Automotive · Spatial Showroom

Immersive Auto Showroom

A highly cinematic spatial presentation project for BYD brand families, designed to transform vehicle discovery into an immersive Vision Pro experience.

Brand Families

Three visual identities, one BYD ecosystem.

The three marks represent distinct BYD vehicle brands in the showcase. They are treated as part of the interface language rather than oversized advertising elements.

YANGWANG+

DENZA VISION

FANGCHENGBAO+

Preview Frames

Designed as a futuristic vehicle stage, not a flat catalog.

Experience Design

From model presence to interactive storytelling.

This project presents vehicles through layered spatial scenes, large-scale visual panels, immersive brand transitions, and high-impact preview moments. The goal is to make each vehicle feel physically present while preserving the spectacle of a premium launch event.

VisionOS Spatial UI Automotive Display Immersive Demo